SIMKHAI Rebrands

After over a decade in business, last February the Jonathan Simkhai brand revealed its new name as “SIMKHAI”. The SIMKHAI studio blends innovative construction techniques with a timeless dedication to craft, creating original statements and staples that celebrate everyday inspiration. 

Our new logo takes cues from this bold, unapologetic and modern sensibility. It is an expression of the studio’s progressive construction techniques and timeless craftsmanship. The Simkhai icon represents an innovative spirit, one that repeats to become an entirely bespoke pattern. 

SIMKHAI’s new look affirms the studio’s unique space in the industry - a place where the design process is equally architectural and sculptural, re-engineering materials to celebrate each person’s unique body with attention to hand crafted details.

Explore the SIMKHAI rebrand: