Fall 2020

Step By Step 

This season, Jonathan Simkhai shows Fall — an immediately shoppable collection — as a commitment to being rooted in the ‘now’.  

A ‘now’ that demands brands act as part of their community, listening and amplifying the calls for justice, equality and environmental consciousness. Stripping back to basics, both in practice and in product, to build a better future, one step at a time. 

"Ours is not the struggle of one day, one week, or one year. Ours is not the struggle of one judicial appointment or presidential term. Ours is the struggle of a lifetime, or maybe even many lifetimes, and each one of us in every generation must do our part. And if we believe in the change we seek, then it is easy to commit to doing all we can, because the responsibility is ours alone to build a better society and a more peaceful world.”

― John Lewis

Watch The Collection Video Here

Credits

Photographer: Jeremy Everett

Stylist: Alex Carl 

Videographer: Stephen Kidd 

Video Editing: Jason Maughan

Digital Creative Direction: Nicky Deam & Gracy Lavey