Pre Fall 2020

July '20

Jonathan and his creative team — including Photographer Jeremy Everett and Stylist Alexandra Carl — juxtaposed the flowing lines, ribbed knits and diaphanous pleats of the Pre Fall 2020 collection with a handful of raw locations around Los Angeles. The result is a modern interpretation of the LA woman, and a directional-yet-minimalist wardrobe that goes beyond the everyday. 











Model: Lily Stewart

Photographer: Jeremy Everett

Stylist: Alexandra Carl

Makeup John McKay

Hair: Hikaru

Videographer: Jason Maughan 

Creative Team: April Hennig, Nicky Deam, Gracy Lavey