Campaigns

Jonathan Simkhai Standard

August '20 

Introducing the new collection of foundational wardrobe staples, sourced from eco-friendly materials and crafted with sustainable production practices. Seasonless styles like effortless denim, sleek bodysuits and effortless slip dresses, rendered in laser-washed denim, organic cotton and recycled jersey and lace.

 

“I wanted to create clothes that have multi-purpose meaning and longevity in a woman’s wardrobe, and consciously think about each fabric used, and the ethics behind each garment produced.”
- Jonathan Simkhai

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Sustainable Separates
Seasonless basics manufactured here in California. Like our sleeveless, 100% cotton bodysuits, with a scoop neck, ruched side design, which look as great with a pair of denim as they do with a lace midi skirt. Or our square-neck bodysuits, crafted from Cupro, a by-product of cotton that is biodegradable and produced through a closed-loop system. All are built to last and designed to be versatile layering pieces that will never go out of style. 

The Perfect Denim
Our denim is crafted here in Los Angeles from eco-conscious yarns and organic cottons. We use low-impact dyes and bio-resin finishes that reduce micro-plastic waste and water usage during the production process. Featuring a variety of styles from the perfect stovepipe skinny jean to an easygoing slouchy style with a tie-waist, rendered in a range of low-impact and laser washed hues. 

Eco-Conscious Essentials 

Responsibly sourced and thoughtfully produced, the essentials edit celebrates simplicity. Fluid blouses, raw-hemmed midi skirts and classic slip dresses are crafted from Cupro, a by-product of cotton that is biodegradable and produced through a closed-loop system, here in California. The elegant pieces, in shades of ecru, toffee and black, can be mixed with off-duty separates like chunky knits and jeans, or dressed up with heels and a tailored blazer. 

While not a season-driven collection, newness by way of updated colors and silhouettes, will continue to refresh the Standard line. 

Explore the collection here. 

 

Model: Maggie Maurer

Photographer: Hanna Tviete

Hair & Makeup: Janelle Walker 

Styling & Creative Direction: Nicky Deam & Gracy Lavey